Archive for the ‘traffic’ tag
Web Visitors
How to Catch Your Web Visitors’ Attention
Businesses feeling the pain of the economic downturn are re-evaluating the importance of an on-line presence to increase their reach and accessibility.
Having a website is now a necessity for most businesses – from large telcos to small retailers. But websites with a clear purpose and effective structure deliver good business results.
A report by on-line content delivery service Akamai indicated that on-line shoppers were only willing to spare four seconds to explore a site.
Website usability: 4-second Rule
If a site is too slow or too hard to navigate, people just don’t bother and move on. You may not be aware of how many potential clients you may be losing just because your web site does not pass the 4-second attention span challenge.
Simply having an online presense will not result in a miraculous sales increase or reduced operating costs. But companies that follow common sense and simple guidelines are achieving amazing results around the clock by running well designed and structured sites.
There are five basic rules for a successful on-line presence:
1. Purpose - determine exactly what you want to achieve. If it is sales, make sure it is easy to browse your products and complete the transaction. If it is information, make sure that you have contact details on every page. Make it easy for people to follow.
2. Usability - build a relationship with the company that hosts your web site. When something goes wrong and you are unable to contact your web developer, your host may be your saviour.
3. Speed - you may not be aware that your system is hosted overseas. Apart from support and security issues, this has an impact on speed. Move your account to a local hosting company with a proven reputation, uptime and good back-up procedures.
4. Reporting - make sure your site has good reporting tools (eg. Google Analytics) that show the pages people enter and leave your web site. Use this information to improve it.
5. Optimisation – think of the keywords people would use when searching for your products on search engines. Use these keywords in the web site text. Talk to your web developer or hosting company about what else can be done to make your web site findable on the Net.
About the Author
To find out more, visit Marketing Review and Business Review pages. Also, visit Potatograss for great web design in Perth.
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